Privacy Policy
Last Updated: January 2026
theoakkelsall.co.uk ("we," "us," "our," or "Luckywave") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms or contact us, we may collect your name, email address, phone number, and other identifying details.
- Technical Data: We automatically collect your IP address, browser type, operating system, referring URL, and pages visited.
- Cookie Data: We collect information through cookies and similar tracking technologies placed on your device.
- Usage Data: We track how you interact with our website, including click patterns, time spent on pages, and search queries.
How We Use Information
We use the collected information for the following purposes:
- Analysing website performance and user behaviour through analytics tools
- Tracking affiliate commissions and conversions from casino partner links
- Improving website functionality, content, and user experience
- Sending newsletters and promotional communications (where you have opted in)
- Preventing fraud and ensuring website security
- Complying with legal obligations
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Help us understand how users interact with our site using tools like Google Analytics.
- Affiliate Tracking Cookies: Track clicks and conversions to casino partners for commission purposes.
- Marketing Cookies: Used for targeted advertising and retargeting across platforms.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect website functionality.
Third-Party Links
Our website contains links to casino operators, gaming affiliates, and other third-party websites. We are not responsible for the privacy practices, terms, or content of these external sites. Each casino and affiliate partner operates under their own privacy policy. We recommend that you read their privacy statements before providing any personal information or engaging in gambling activities.
Your Rights
Under UK and relevant privacy legislation, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (subject to legal obligations)
- Object to processing of your data
- Request restriction of processing
- Withdraw consent at any time
- Data portability (receive your data in a structured format)
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise these rights, please contact us using the details below.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this policy or as required by law. Typically:
- Contact information is retained for as long as you remain subscribed to our communications
- Analytics and usage data is retained for up to 24 months
- Affiliate tracking data is retained in accordance with casino partner requirements and tax obligations (generally 6-7 years)
- You may request deletion at any time, subject to legal retention requirements
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a privacy concern, please contact us:
Email: privacy@theoakkelsall.co.uk
Website: theoakkelsall.co.uk
We will respond to all requests within 30 days where possible.
Please note: This website is intended for users aged 18+. Gambling can be harmful. Please gamble responsibly.